Pricing Creativity 90-Minutes Ground-Breaking KEYNOTE SPEECH

Some key points covered include:

  • How to get paid for value instead of inputs or outputs

  • The proper use of retainers

  • How to move from 50-page decks to one-page proposals

  • How to untether from tracking and selling time

  • How to reconcile agile development with value pricing

  • How to overcome your own mental hurdles to charging more

Why attend this intense Keynote Speech

Learn. Learn a four-step framework for navigating the sale from lead to close with almost no cost and no lengthy proposal.

Command. Command the high ground in your relationships with clients and prospects and move from vendor status to the expert practitioner.

When, Where, How

DATE: Wednesday, 3 October 2018

TIME: Welcome starts at 17:15, speech at 18:00, ends at 20:00.

LOCATION: ENSCI, 48, rue Saint-Sabin, Paris > Learn more about the venue


Workshop participants do not need to attend the Speech. However, if they wish, we will ensure that they attend it free of charge if seats are available.

Pricing Creativity One-Day Life-Changing WORKSHOP

In this workshop you will learn:

  • The key principles of value-based pricing

  • The five challenges to value-pricing advertising and other creative services, and how to overcome them

  • How to master the value conversation–perhaps the most important skill in all of business

  • What to sell when you cannot sell value, including:
    ○ Dealing with price buyers and procurement
    ○ The pricing differences for strategic work and rote implementation work

  • How to compete against in-house resources and low-cost competitors

  • How to craft and present proposals that get bought

What you'll get out of this intense Workshop

Inspirational setting. We’re committed to high quality learning environments with unique locations and stimulating social opportunities. We maximize your out-of-office experience so you return inspired and recharged.

Fast-track training. Our intensive training workshop gets you in, gets you trained, and gets you back to work closing new business—the Win Without Pitching Way—all in the same week!

Collision-based learning. This setting allows you to connect, role play and socialize with an intimate number of your peers. You’ll learn how others have worked through and mastered some of the same challenges you face.

When, Where, How

DATE: Friday, 5 October 2018

TIME: Welcome starts at 08:30, workshop at 09:00, ends at 17:00. One hour lunch (not included) at 12:30.

LOCATION: ENSCI, 48, rue Saint-Sabin, Paris > Learn more about the venue



We guarantee full satisfaction.

You’ll emerge inspired, enlightened, and full of new ideas. If we’re wrong, simply tell us and we'll happily refund your tuition fee for the workshop.


Partner design organisations

Media partners